Andhra Pradesh, NTR Beach, Kakinada District

The Union Ministry of Environment, Forest and Climate Change (MoEFCC), in collaboration with the Government of Andhra Pradesh, organized a large-scale Beach Cleaning Drive at NTR Beach, Kakinada District Beach on 20th September 2025. The initiative was part of the “Seva Parv” campaign, commemorating International Coastal Clean-up Day (ICCD) 2025.

The programme aimed to raise awareness about marine pollution, coastal conservation, and the urgent need for sustainable environmental practices. The event drew enthusiastic participation from local communities, school children, representatives of local self-governments, government officials, environmental organizations, and educational institutions.

A total of 350 volunteers took part in the clean-up, collecting nearly 500.0 kg of marine litter and waste. The debris primarily consisted of plastic materials and discarded fishing nets, glass and rubber items etc.

Alongside the clean-up, the event also featured public awareness activities and community engagement programmes. The drive concluded with all participants taking the Green Pledge, reaffirming their commitment to environmental stewardship and sustainable living.

Beach Data

Event Information
Event Name International Coastal Clean Up day - 2025
Description A community-driven beach cleaning programme aimed at promoting environmental protection, cleanliness, and awareness among the public. Volunteers, students, and officials will participate to collect plastic, debris, and other waste from the beach area.
Chief Guest Sri N. Kishore Kumar, NGO, President of All is Well, Kakinada
Participants & Beach Length
Male 290 Female 60
Length (m) 1,200 Width (m) 70
Area (sq.m) 84,000
Beach Information
Situated In Rural Beach Usage
Beach Type Sandy
Near Harbour/Jetty Harbour Close to River/Creek? No
Close to Fishing Village? Yes Commercial Shop Available? No

Litter Information

Category Value
Fishing Nets 51.0
️ Plastic 255.0
Glass 41.0
Paper 34.0
Rubber 27.0
️ Metal 24.0
Wood 34.0
Medical Waste 1.0
Others 33.0
Total Litter 500.0
Remarks During the collection drive, a total of 500 kg of litter was collected, properly segregated for recycling and disposal. The breakdown of the collected waste is as follows: Plastics – 255 kg, Fishing litter – 51 kg, Glass – 41 kg, Paper – 34 kg, Wood – 34 kg, Rubber – 27 kg, Metal – 24 kg, and Medical waste – 1 kg and other -33 kg. All waste types were handled responsibly, ensuring proper segregation for effective recycling and safe disposal.
Photos

Pre beach cleaning photo.jpeg

Pledge photo.jpeg

Awareness programme.jpeg

Youth connect.jpg

Plantation Drive.jpg

Plantation.jpeg

Beach Cleaning.jpeg